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dentsu data
dentsu data specializes in data, insights, and business intelligence. With over 120 consultants across Northern Europe and as part of a global network of experts, they have a strong foundation to build upon. They focus on using data to optimize customer experiences and improve digital performance. This includes analyzing data from various digital channels to enhance marketing strategies, developing predictive models to help clients make better decisions, conducting marketing mix modeling projects to optimize campaigns, and utilizing the latest AI and machine learning technologies to improve their analyses and insights. Dentsu Data plays a crucial role in driving growth and efficiency for their clients through advanced data analysis and innovative solutions.
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dentsu performance
dentsu Performance is Dentsu’s performance marketing powerhouse. We focus on giving the best possible return on investments for our clients' performance investments. We offer key capabilities through:
- Brilliant search execution.
- Advising and execution of retail media.
- Applying the right technology, automation, and data to increase performance.
- Consulting our clients in developing their adtech capabilities.
Dentsu Performance has more than 200 consultants across Northern Europe and is part of a global network of performance experts.
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dentsu amplifi
dentsu Amplifi is the trading and investment business across all media disciplines within Dentsu. Our focus is on delivering the best possible media value for our clients through optimized media buying, which enables media innovation. Our operational model consists of three areas:
- A single unit for media buying and media innovation.
- Forward group media spending to strengthen negotiations.
- Selecting and supporting partners to ensure we get the best offerings and services for our clients.
Dentsu Amplifi has more than 2,500 employees across over 50 markets worldwide.